How to attract and retain talents

Winning the talent war — guide for Saudi Arabian companies to attract the best

In today’s competitive business landscape, attracting and retaining topnotch talent is crucial for the success and growth of any organization. Saudi Arabian companies, with their ambitious Vision 2030 plan and efforts to diversify the economy, need to focus on attracting highly skilled professionals to drive innovation and productivity. This article presents a comprehensive guide for Saudi Arabian companies to attract topnotch talents, highlighting key strategies and best practices.

Prioritise diversity and inclusion

Diversity and inclusion are increasingly important factors for top talents when choosing an employer. Saudi Arabian companies should strive to create a diverse and inclusive work environment. Establish policies and practices that promote equal opportunities for all employees, regardless of gender, nationality, or background.

Encourage diversity in recruitment processes, establish employee resource groups, and promote cultural awareness initiatives. By fostering a welcoming and inclusive workplace, companies will attract a wider pool of talented individuals who bring unique perspectives and ideas.

Define and showcase company culture

Having a strong company culture plays a pivotal role in attracting talented individuals. Saudi Arabian companies should define and articulate their core values, mission, and vision, and communicate them effectively to potential candidates.

You may start by highlighting unique aspects such as diversity and inclusion initiatives, work-life balance, employee development opportunities, and any innovative practices that differentiate the organization. Utilise various platforms such as websites, social media, and recruitment materials to showcase the positive and inclusive environment that awaits potential employees.

Build a strong employer brand

Tied to the above, developing a compelling employer brand is crucial for attracting top talents. Saudi Arabian companies should focus on creating a positive perception of their organization in the job market. Leverage social media platforms, professional networks, and online job portals to establish a strong online presence.

Encourage current employees to share their positive experiences, testimonials, and success stories on these platforms. Regularly engage with candidates, respond to queries, and actively participate in relevant industry events and forums to enhance visibility and credibility.

Offer competitive compensation and comprehensive benefits

Attractive compensation packages are fundamental in attracting top talents. Saudi Arabian and other Middle East companies should conduct thorough market research to ensure their salary and benefits packages are competitive and aligned with industry standards.

Consider offering performance-based incentives, flexible work arrangements, comprehensive health benefits, and opportunities for professional development.

Emphasise the long-term growth prospects and advancement opportunities within the organization to entice high-caliber candidates looking for career progression.

Foster further learning and development opportunities

Top talents are often motivated by continuous learning and growth opportunities. As we can learn from billionaire businessman Richard Branson, Saudi Arabian companies should invest in employee training and development programs to enhance skills and capabilities. Offer mentorship programs, leadership development initiatives, and opportunities to attend conferences and workshops.

Embrace emerging technologies and provide access to online learning platforms. By nurturing a learning culture, companies demonstrate their commitment to employee development and attract candidates who seek personal and professional growth.

Leverage employer referral programs

Existing employees can be valuable ambassadors for attracting topnotch talents. Saudi Arabian companies should implement effective employee referral programs that reward current employees for referring qualified candidates. Offer incentives such as cash bonuses, recognition, or additional vacation days.

Promote these programs internally, and communicate the criteria and process clearly. Employees are more likely to refer individuals who align with the company’s culture and values, resulting in higher-quality candidates and improved employee retention.

Attracting world-class talent, or even working with them on interim basis, a critical aspect of a Saudi Arabian company’s success and growth. By implementing the strategies discussed in this guide, organisations can position themselves as attractive employers in the competitive talent market.

Defining and showcasing company culture, building a strong employer brand, offering competitive compensation and benefits, fostering learning and development opportunities, prioritising diversity and inclusion, and leveraging employee referral programs, Saudi Arabian companies can create a compelling proposition for top talents.

Remember, attracting topnotch talents is not a one-time effort but an ongoing process. Regularly review and evaluate your recruitment strategies, adapt to changing market trends, and continuously improve your employer brand. Seek feedback from employees and candidates to identify areas for improvement and address any concerns promptly.

By investing in attracting and retaining top talents, Saudi Arabian companies can drive innovation, enhance productivity, and contribute to the overall success of Vision 2030.

With a talented workforce, organisations can navigate the challenges of a rapidly evolving business landscape and establish themselves as leaders in their respective industries.

In conclusion, attracting topnotch talents requires a strategic and proactive approach. Saudi Arabian companies should focus on defining and showcasing their company culture, building a strong employer brand, offering competitive compensation and benefits, fostering learning and development opportunities, prioritising diversity and inclusion, and leveraging employee referral programs.

By implementing these robust strategies, organisations can position themselves as employers of choice and attract the best talent available. Investing in top talents will not only contribute to the success of individual companies but also drive the overall growth and prosperity of the Saudi Arabian economy.

Jan Kruger is a Dutch-American economist who has extensive experience in covering news that impact the economies MENA region.He received his Bachelor's degree in Economics from the University of Amsterdam and his Master's degree in International Economics from the Johns Hopkins University School of Advanced International Studies (SAIS).Jan began his career in journalism as a financial reporter for a leading Dutch newspaper. He has since worked as an editor and correspondent for various international news organizations, including Reuters, GE63, Bloomberg News, and the Financial Times. He has reported from numerous countries across Europe and the Middle East, providing in-depth analysis and coverage of economic and financial news.Jan is a sought-after commentator and has been featured on various news programs, including CNN, BBC, and CNBC. He is also a frequent speaker at conferences and events related to European economics and finance.