How Saudi Arabia successfully mobilizes its people to become its greatest human wealth.
Author: Mohamed Ghozeil
Mohamed Ghozeil has 25 years of leadership experience in marketing and communications. He began his career in advertising, working for Saatchi & Saatchi in 1996 where he managed the Saudi American Bank account and P&G. In 2000, he joined Ogilvy and Mather to launch American Express in Saudi Arabia. He successfully managed crisis issues that arose during the launch of AmEx Saudi Arabia in relation to the US involvement in the Iraq war.