Blockchain and supply chain

How Blockchain will revolutionise supply chain in the region

Digital revolution is brewing in the shimmering heart of the Gulf, where tradition intertwines with cutting-edge technology. At its core lies Blockchain, a technology that promises to transform the way industries function, far beyond its cryptocurrency origins.

The unsuspecting candidate for this digital makeover? Supply chain management. 

Picture this: you’re seated in a chic café on the bustling streets of Dubai, savouring the rich aroma of your morning coffee.  What if you could trace each bean back to its original farm, verify its quality, and even tip the farmer?

Or imagine you’re at the Mall of the Emirates, contemplating whether to splurge on a designer handbag.  What if you could confirm its authenticity right there and then? With blockchain, these scenarios could soon transcend the realm of imagination.

But, how does blockchain make this possible? Think of it as an indestructible digital ledger that records transactions across many computers, ensuring each record’s security and transparency. In the context of supply chains, this could provide an auditable trail from the origin of a product to its final destination.

Unique landscape

The Gulf region, known for its oil production and luxury goods, presents a unique landscape for blockchain application. Traditionally, these goods traverse multiple touchpoints, making their journey complex and opaque. With blockchain, every transfer can be recorded, creating a ‘digital passport’ for each product, enhancing transparency and preventing counterfeiting – a menace that costs the luxury goods sector billions every year.

Moreover, in the case of a product recall or a food safety issue, blockchain’s traceability could swiftly pinpoint the problem’s origin, averting widespread damage. It could also ensure that ethical practices are adhered to at every stage, an aspect increasingly important to today’s discerning consumers.


The implementation of blockchain, however, isn’t without controversy. Critics argue that such technology might be overkill for issues that are fundamentally about poor communication and coordination. The hefty investment required to implement and maintain blockchain systems is also a point of contention.

Nevertheless, visionaries believe that the long-term benefits – improved transparency, increased efficiency, and enhanced trust – could outweigh these initial costs. And what better way to improve communication than through a shared, tamper-proof ledger that all parties can access?


As we stand on the precipice of this exciting future, a thought-provoking question lingers: In a region where business discretion often goes hand in hand with opulence, are companies ready to embrace such unprecedented transparency? As blockchain continues its transformative journey, will the corporate world step into the glaring spotlight or shy away from it?

Blockchain technology is on the cusp of reshaping supply chain management in the Gulf, promising a future where transparency, efficiency, and reliability are not mere aspirations but tangible realities. The sands are shifting, and blockchain is leading the charge. The question is: Are we ready to ride the wave?

Adriano Cabalieri is the founder of Ikigai PR & Marketing Communications, a blockchain specialist, and technology enthusiast. With a focus on the transformative power of emerging technologies, Adriano explores their potential to reshape the Middle East's business landscape. Through his expertise and innovative strategies, he helps organizations leverage blockchain for growth and success. His insights and thought leadership make him a trusted advisor in the industry. The views expressed in this article are Adriano's personal opinions and not of Gulf News Portal.