Cultivating great company culture

Cultivating great company culture

Company culture is the lifeblood of any successful organization, and its significance cannot be understated. It dictates how employees interact, collaborate, and thrive in their work environment. Those guiding and directing the ship in this dynamic region play a pivotal role in shaping this culture, fostering an environment where employees are empowered to excel. In this article, we will explore steps that leaders in this vibrant region can take to cultivate a great company culture that empowers employees to become more productive.

Defining company values

Shaping a strong company culture begins with clearly defining the organization’s values. Emphasizing principles such as integrity, respect, and community helps create an environment where every member feels aligned with a shared mission and beliefs.

Leading by example

The individuals steering the ship, whether they are in executive positions, management, or guiding teams, should set the standard. Demonstrating humility, mutual respect, and a welcoming attitude towards team members, regardless of their roles, serves as a compelling example. This can include traditional greetings and offering support and guidance when required.

Encourage transparency

Building trust and camaraderie within the workplace is essential. Encouraging transparent communication by hosting regular meetings and ensuring the entire team is informed of the organization’s objectives fosters a sense of unity and trust.

Fostering collaboration

Promoting a collaborative atmosphere is key in this dynamic region. Cross-functional teams with diverse backgrounds and experiences working on projects together stimulate creative problem-solving and strengthen the sense of unity and community within the workplace.

Prioritizing employee well-being

Recognizing the significance of work-life balance and employee well-being is vital. Flexible working hours, considerations for religious observances and cultural holidays, and provisions like prayer rooms at the workplace can enhance overall employee satisfaction and productivity.

Providing opportunities for growth

Investing in employee development with mentorship programs and training opportunities that align with regional values and traditions is crucial for long-term success. Clear career advancement paths, focusing on personal and professional growth, should be an integral part of the organization’s culture.

Recognizing and rewarding achievements

Celebrating employees’ accomplishments through culturally relevant means, such as organizing traditional gatherings, distributing symbolic gifts, or granting time off during important cultural celebrations, motivates the workforce and enhances morale. Recognizing achievements in a manner that respects local customs reinforces a sense of belonging and shared success.

Continuous feedback and improvement

Lastly, a great company culture is not static; it’s ever-evolving. Leaders should consistently seek feedback from employees and use this feedback to make improvements. By fostering a culture of continuous improvement, organizations can adapt to changing circumstances and ensure that their employees are well-equipped to stay productive and innovative.


Cultivating a great company culture is a multifaceted endeavor, and it’s a task that never truly ends. However, when leaders commit to defining values, leading by example, and prioritizing employee well-being, they create an environment where employees are empowered to be more productive and engaged in their work.

A strong company culture not only benefits employees but also contributes to the long-term success of the organization. By following the steps outlined in this article, leaders can build a culture that fosters productivity and sets the stage for a prosperous future.

Dr. Mohamed Abdelhameed has more than 15 years of a leading multi-disciplinary consultancy, academic, and research experience in impact investing, development finance, green banking, and sustainable development as well as the implementation of green lending facilities led by international financial institutions such as the EBRD, EIB, AFD, WBG, etc. He has a proven track record in the management of green credit lines in the Egyptian market.Dr Mohamed has solid experience in climate finance and used to provide advisory support to banks with respect to strategies' incorporation within the internal credit risk appraisal process.