benefits of AI in marketing
Opinion

AI will not replace you, someone who uses it will

(Last Updated On: April 28, 2023)

The world of marketing has been changing rapidly for some time now. The rise of digital technologies and data analytics has completely transformed our industry, among many others, by allowing us to be more efficient and effective than ever before. 

But as AI becomes increasingly popular in marketing, what does this mean for human marketers? Will we all be replaced with robots? Well, no—not exactly. AI will enhance many aspects of your marketing activities but will never replace human skills and expertise. 

In this post, I’ll explain why that’s true, how you can use AI effectively today (and tomorrow), plus how you can develop the right emotional intelligence and leadership skills to stay competitive in a rapidly changing environment.

Will it replace humans?

AI can bring significant benefits to marketing activities, but it will never replace human skills and expertise. AI is great for automating repetitive tasks and helping you make better decisions faster. It can also help you learn faster, be more efficient and creative, or become more empathetic (for example by identifying customers who may need additional support).

Process enhancement

AI is already being used in many aspects of marketing activities, including:

  • Customer service. AI enables companies to provide better customer service and increase the efficiency of their teams. For example, AI can help with chatbots that answer common questions and solve problems for customers, saving time for human agents who can then focus on more complex issues.
  • Marketing automation. Using artificial intelligence for marketing automation makes it easier for marketers to create personalized content for each customer by analyzing data about them (such as past purchases) or their behavior (like how often they visit your website). Using this information allows you to deliver targeted messages at just the right moment–which increases engagement rates while reducing costs associated with sending irrelevant emails or ads that don’t resonate with consumers’ needs and interests.”

Human interpretation

AI for marketing is a bit of a paradox. Its success depends on human interpretation, but AI can never replace it.

Artificial intelligence, or any technologies for that matter, will never be able to replace human thinking, which means that if you want your marketing efforts to succeed, you need both AI and humans working together in tandem. 

You should use AI as a tool to help interpret data and make decisions based on that information–not as something that makes all decisions by itself with no input from people at all!

Emotional intelligence and leadership skills

Emotional intelligence is a set of skills that allows you to interact with others far more effectively. It’s not just about being nice; it’s about knowing how to use your emotions and those of others to accomplish your goals.

Emotional intelligence is the combination of self-awareness, self-regulation, motivation, and social skills (Goleman 1995). You can use emotional intelligence when:

  • You want to understand your feelings better so that you can manage them better
  • You want to understand other people’s feelings and why they behave as they do

Continuously developing

To stay competitive and relevant in this rapidly changing environment, we have to continuously develop our skills.

We see that more and more companies are taking advantage of AI-based technologies such as chatbots and virtual assistants because they can automate processes, save time and money, improve customer service levels, increase revenue by enhancing overall customer experience (CX), etc. 

However, there’s no guarantee that these technologies will provide better results if used incorrectly or without sufficient research into their capabilities. 

Several studies suggest that companies who don’t invest in AI risk losing out on customers’ loyalty which could lead to lower sales numbers over time. 

Embrace change

Today, AI is already being used in many different ways to improve marketing. Change is inevitable, especially when it helps boost productivity and remove any redundancy. 

But there are still some things that only humans can do well.

Human thinking and interpretation are important for understanding context and meaning: A machine may be able to recognize an image of a cat, but it won’t know that it’s looking at an image of your friend’s pet–it will just see pixels and patterns. 

You need human experts with knowledge about the world around us who can interpret this information in context with other facts we have about our customers, like what they like or dislike, where they live, who their friends are, etc., before we can make any decisions based on these findings.

Emotional intelligence (EQ)is also essential when making marketing decisions: EQ refers to people’s ability to understand themselves as well as others’ emotions; use this ability wisely when interacting with customers because if someone feels ignored or treated poorly by you then they probably won’t buy anything from you! 

In addition: having good leadership skills means being able to maintain control over yourself during stressful situations; leaders should always remain calm even under pressure which makes them invaluable when dealing with difficult situations such as customer complaints etc.

Why you should augment your marketing with AI

In today’s fast-paced business world, it’s essential to stay ahead of the curve when it comes to marketing strategies. That’s where AI comes in. 

Augmenting your marketing with AI can help you gain a competitive edge by providing data-driven insights that can optimize your campaigns and improve your overall marketing ROI. With AI, you can automate tedious tasks like data analysis, customer segmentation, and ad targeting, freeing up time for your team to focus on higher-level strategies and creative content. 

AI-powered tools can also help you personalize your messaging to individual customers, delivering a more personalized experience that can increase engagement and conversion rates. From predicting customer behavior to identifying new opportunities for growth, the benefits of AI in marketing are endless. Don’t get left behind – start augmenting your marketing with AI today.

Improves targeting

AI can be used to target customers with greater precision, allowing you to reach the right audience at the right time. This will help you increase your conversion rates and decrease costs associated with reaching out to new customers.

Increases efficiency

AI will also be able to automate some repetitive tasks, freeing up your team’s time so they can focus on more important things like strategy and planning.

Challenges 

While AI can offer significant benefits for marketing, it’s not without its challenges. One of the main challenges in using AI for marketing is ensuring that the data used to train the algorithms is accurate and representative. 

Data quality: Without high-quality data, the AI system may generate biased or inaccurate results, leading to ineffective marketing strategies. Another challenge is the need for skilled professionals who can develop and manage AI systems, which can be costly and time-consuming. 

Transparency: There is often a lack of transparency in AI decision-making, making it difficult for marketers to understand how the system arrived at its recommendations. Finally, there are concerns around data privacy and security, as AI systems require large amounts of customer data to function effectively. Addressing these challenges is critical to realizing the full potential of AI in marketing.

Data security and privacy: This is a big concern for marketers, who have to be careful about how they handle data. If you’re not careful, you could end up in trouble with regulators or even fined by the FTC.

There are also legal implications when it comes to privacy issues–you need to make sure that any AI-powered processes you’re using are compliant with GDPR regulations, which have strict rules about what kind of information can be collected and used by companies (and what happens if someone asks for their data back). 

Lack of human understanding: While AI can learn from past experiences and make predictions based on them, it doesn’t understand why these things happen or how they might affect future outcomes–the same way humans don’t always understand everything they see around them either! 

This means that while we may know what an ad looks like based on its content alone (whether text-based or image-based), machines won’t necessarily get it unless there’s some sort of context provided beforehand so they know how best to frame things accordingly without missing important details along the way.”

AI and the future of marketing

The future of marketing is inextricably tied to AI. However, this doesn’t mean that humans are going to be replaced by machines–quite the contrary! 

In fact, the best way for marketers to leverage the power of artificial intelligence is through augmentation: using technology as a tool that enhances human intelligence instead of attempting to replace it.

AI will help marketers automate tasks and eliminate manual labor so they can focus on more important things like strategy and creativity. It will also allow them to create personalized customer experiences at scale by analyzing big data sets in real time (or near-real time).

Impact of AI on the workforce

While AI is changing the nature of work, it’s not replacing humans. Instead, it’s creating new job opportunities and helping existing employees do their jobs better.

The most obvious example of this is in customer service: AI can handle basic inquiries while humans focus on more complex issues. 

This means that companies can hire fewer people to handle customer service while still providing excellent service to their customers. It also frees up those employees from having to answer questions over and over again–an incredibly frustrating task for anyone who has ever worked in customer service!

In addition to helping businesses scale back on hiring new workers, AI will allow them (and individuals) access information faster than ever before–which means that even if you don’t have access now or can’t afford an expensive subscription service like Bloomberg Terminal or Reuters Eikon today…tomorrow could be different!

Marketing is a constantly evolving field, and AI promises to bring many benefits. However, it’s important to remember that the human element will always be crucial for success. If you want your business or organization to stay competitive in today’s digital world, then you must keep up with these changes by embracing new technologies while also investing time and resources in developing your skill set.

Utilizing or knowing how to operate any new technologies, including AI, is an opportunity for marketers who understand its limitations and know how to utilize it effectively. It isn’t a replacement for humans–it’s just another tool we can use to make our jobs easier and more efficient!

Ahmed Mousa is CEO of Rubik Advertising, a marketing and advertising agency specializing in digital media and branding. Has over 15 years of experience in marketing, has been featured at The Database of Experts of The Arab League of States, and has worked with luxury brands such as BMW.