future of soccer in the Middle East

A look at dystopian future of soccer

In the near future, clubs like Barcelona, Real Madrid, and Liverpool, some of the most iconic soccer clubs in the world, could lead a technological revolution.

A future where cryptocurrencies, artificial intelligence (AI), Web3, and Blockchain completely transform the financial landscape, club management, fan experience, and the way we view soccer.


Imagine a world where soccer clubs use cryptocurrencies to buy and sell players. Transactions are secure, transparent, and efficient, eliminating the need for intermediaries and reducing costs. Player contracts are recorded on the Blockchain, ensuring the security and transparency of agreements.

Technologies from AI, Web3, and blockchain could also enhance sports marketing. For instance, AI could be used to analyze fan data and personalize each fan’s experience. Web3, on the other hand, could allow fans to interact with the club and players in ways never seen before, creating a decentralized and secure online community.


The relationship between fans and players could also transform. Fans might interact with players through virtual reality platforms, participate in virtual training sessions, and even influence club decisions through blockchain voting.

Soccer clubs could be managed more efficiently with these new technological tools. AI could be used to analyze player performance and optimize game strategies. Blockchain, meanwhile, could be used to record and track all club transactions, ensuring transparency and efficiency.


In stadiums, augmented reality technologies could be installed to make the experience more lifelike. Fans could view real-time replays, player statistics, and more, all within their field of vision. And for fans watching games from home, the experience would be no less thrilling.

Meanwhile, NFTs (Non-Fungible Tokens) could be an effective solution to prevent ticket counterfeiting and illegal resale in soccer. These unique tokens, stored on the blockchain, represent ownership of a specific asset, like a ticket for a match. Their uniqueness and ownership verification on the blockchain make ticket counterfeiting nearly impossible. Moreover, NFTs could regulate the ticket resale market, allowing clubs to set resale rules, which would be automatically applied through smart contracts on the blockchain.


Soccer, like many other sports, is constantly evolving, and technology is playing an increasingly significant role in that evolution. From the implementation of goal-line technology to the introduction of Video Assistant Referee (VAR), technology is changing the way soccer is played and viewed. But this is just the beginning. Here are some ways technology could change soccer in the future.

Artificial intelligence and blockchain could help clubs manage their resources more efficiently. For example, they could use AI to optimize the use of their training facilities, analyzing data on facility usage and recommending changes to maximize their use. Blockchain, on the other hand, could be used to track and manage the club’s merchandise inventory, ensuring an accurate count of available products at all times.

Soccer is not just a sport but an immersive and personalized experience in this dystopian future. A world where cryptocurrencies, AI, Web3, and blockchain completely transform how we interact with our favorite teams and players.

While this future may seem distant, the reality is that we are already taking the first steps toward it. In paritcular, Saudi Arabia has already been well-positioned to attract many global talents to bolster its capabilities in hosting FIFA 2030.

So, the next time you watch a match, remember that you are witnessing the beginning of a new era in soccer. This future might seem distant and even dystopian, but with the rapid pace of technological innovation, it might be closer than we think.

Only time will tell if this future becomes a reality. But one thing is certain: soccer, as we know it, is about to change forever.

Adriano Cabalieri is the founder of Ikigai PR & Marketing Communications, a blockchain specialist, and technology enthusiast. With a focus on the transformative power of emerging technologies, Adriano explores their potential to reshape the Middle East's business landscape. Through his expertise and innovative strategies, he helps organizations leverage blockchain for growth and success. His insights and thought leadership make him a trusted advisor in the industry. The views expressed in this article are Adriano's personal opinions and not of Gulf News Portal.